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12 Signs Your Government Website
May Be a Dinosaur
by Rick Alcantara

1. If you need a GPS to navigate your site it may be a dinosaur.
2. If you can build a new library faster than you can post a page to your site it may be a dinosaur.
3. If a Google search for your site generates a “good luck” message it may be a dinosaur.
4. If your site design is about as exciting as pealing paint it may be a dinosaur.
5. If your site is about as interactive as two tin cans connected by a string it may be a dinosaur.
6. If finding contact names on your site is like deciphering tax code, it may be a dinosaur.
7. If your site contains more “under construction” signs than a highway project it may be a dinosaur.
8. If your site uses more scrolling text than CNN or ESPN it may be a dinosaur.
9. If your site contains more ads than the local paper it may be a dinosaur.
10. If your site’s pages are longer than your codebook it may be a dinosaur.
11. If your site content is older than your office it may be a dinosaur.
12. If your site contains more links to “webmaster” than the clerk it may be a dinosaur.

Bonus: If your site contains a hit counter it is definitely a dinosaur.

For a no-cost evaluation of your site, contact us at 856.740.0312

Rick Alcantara is founder and principal of Tara Communications LLC, a strategic public relations, marketing and Internet firm that helps organizations plan, implement and measure their communications. You can reach him at 856.740.0312.

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