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 25 No-Cost/Low-Cost Marketing Ideas©
by Rick Alcantara
1. Author bylined articles
2. Write letters to the editors
3. Create interactive media releases (incorporate video, audio, graphics and photos)
4. Produce public service announcements for radio
5. Produce public service announcements for TV, send to public and community access stations
6. Accept speaking engagements
7. Publish an e-mail newsletter
8. Join networking groups
9. Volunteer for non-profits
10. Sponsor public surveys
11. Create a community service award
12. Tie promotion or special event to holidays or anniversaries
13. Write one or two-line fillers about your company and distribute them to the media
14. Send copies of your executives' speeches to the media
15. Circulate media coverage to your employees
16. Promote your organization's name change or address change
17. Conduct a public information campaign
18. Develop local angles for your company tied to national awareness days, weeks or months
19. List your experts with PR Newswire or BusinessWire
20. Join Speakermatch.com
21. Include freelancers on your media distribution list
22. Promote a community-oriented cause on community access TV
23. Use customer testimonials on your website, in your sales collateral or in quotes in other materials (quantify results such as sales or revenue growth, time savings, cost savings, personnel efficiencies)
24. Use testimonials in your external newsletter, Internet site and collateral material
25. Create a speakers bureau
Rick Alcantara is founder and principal of Tara Communications LLC, a strategic public relations, marketing and Internet firm that helps organizations plan, implement and measure their communications. You can reach him at 856.740.0312.
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