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 20 Ways to Rate Your Website ©
by Rick Alcantara
1. Is your content segmented for specific audiences?
2. Does the site encourage interaction between end-users and your company?
3. Does the website meet your visitors' expectations?
4. Is the site content-focused, rather than design or technology-focused?
5. Is the site easy to maintain?
6. Is the site search engine friendly?
7. Is your content timely, relevant, concise, consistent and honest?
8. Does your content reinforce your company's mission and business objectives?
9. Is the navigation intuitive?
10. Does your site contain dead links or dated content?
11. Does your site contain a site map and search capability?
12. Does the site reflect your organization's brand standards?
13. Is your site visually appealing?
14. Is the typography, spacing, headline treatment, graphics and copy consistent?
15. Do employees, customers, prospects, media and others view your site as a valued source of company news?
16. Is the site consistent with your offline PR, marketing and sales materials?
17. Is the the URL short and easy to remember?
18. Does the site employ gratuitous use of Flash?
19. Is your site user-focused rather than company-centric?
20. Is contact information easy to find?
Bonus: Is the site jargon-laden and acronym heavy?
Rick Alcantara is founder and principal of Tara Communications LLC, a strategic public relations, marketing and Internet firm that helps organizations plan, implement and measure their communications. You can reach him at 856.740.0312.
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