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Rick Alcantara frequently writes about and delivers presentations on public relations issues and trends. Some of his favorite subjects include employee communications, websites, and measurement. If you'd like Rick to address your organization, contact him at 856.740.0312.
13 Ways to Use Social Media to Find a Job
Here are 13 tips for using Facebook, LinkedIn, Twitter and other SM platforms to find your first or next job.
12 Signs Your Website May be a Dinosaur
Broken links, dated content, weak navigation. All signs that your website could be a dinosaur and in need of a new look, structure and message.
How Social Media Differs from Traditional Media
Social media is not about popularity. It's about engagement, permission and personalization. It is inherently interactive, user-focused and user controlled. As a result, traditional media is losing the battle for eyes and ears.
Why Measure Your Communications?
Communications without measurement is like soccer without a net. You can kick the ball all day, but you won't score without a net. So, before you begin your run to the goal, visualize the target, determine the rightpath and know what you want to accomplish when you get there.
20 Ways to Measure Your Website
Here are 20 easy ways to measure the effectiveness of your Internet or Intranet site?
21 Ways to Enhance Employee Communications
Nearly two dozen tips for enhanced employee engagement, participation and productivity.
25 Low-Cost Marketing Tips©
Creative and cost-effective ways to reach your audience.
How to Use the Intranet to Communicate Your Mission, Brand or Change Message©
The key to success is an integrated, holistic approach to communications that should include your corporate Intranet site.
Why Your Disaster Recovery Efforts Must Include Communication Planning©
Disaster planning means more than just "getting things back to normal."
Why You Should Measure Communication Outcomes Rather than Output©
Column inches, distribution patterns and web hits mean little if you can't tie them to business results. Learn why its more important to measure outcomes rather than outputs.
What Good Are Policies if They Aren't Practiced?©
Here are some practical ways to use communications to align your policies with your practices.
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