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 What is Mergers & Acquisitions "Communication Due Diligence®"?
Your company has decided to merge with or acquire another firm. You've hired experts to value the new business and handle the financial due diligence process. You've even signed a letter of intent. But have you considered what you will say to the media and your employees, customers, vendors, community leaders, regulators and others about the integration. If not, consider this - according to industry sources, roughly 70% of integrations add little value to the acquirer's financial position. Part of the failure is due to poor or absent communications about the benefits of the change.
During significant change, the need and desire for information increases dramatically. If your firm is not explaining your position in a timely, thorough, consistent, relevant and candid fashion, the rumor mill will fill the vacuum. The media, competitors and even your employees will speculate about what's taking place. Your management's credibility, company's reputation and quality of service could suffer irreparable damage.
To avoid these traps, we can help you employ "Communication Due Diligence®". First, we'll identify the stakeholders who will be affected by the integration. Then we'll develop a communication plan and help you deliver your messages, specifically tailored for each group. Afterwards, we'll measure the results of the communication efforts.
To find out if you are a candidate for our service, call us at 856.740.0312 or write to info66@tarapr.com
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