 |
- Change is inevitable.
- Communication is measurable.
- Outcomes are more important than output.
- Communication does not occur in a vacuum.
- Communications can turn challenges into opportunities.
- Companies have a financial and social responsibility to their clients, community, employees and shareholders.
- Audiences are entitled to timely, concise, relevant and honest communication.
- Communication's role is to foster trust with employees, customers, prospects, regulators, etc.
- Communications can contribute to the company's bottom line and show a return on investment.
- Diversity and work-life balance are rights not mere compliance issues.
- Communication should be part of any disaster plan.
- Communication is intricately intertwined with operations.
- Operations can negatively impact communication and vice-versa.
- No level of communication can change infrastructure issues.
- Communications requires executive support.
- Communicators should simultaneously serve as a voice for their clients and an advocate for their stakeholders.
- Dialogue is more effective than monologue.
- Proactive communications are more effective than reactive communications.
- Branding begins with employees.
|
Print Document